ChargeSquare App
ChargeSquare App
ChargeSquare App
Role
Role
Product Design Lead
Product Design Lead
Platform
Platform
Mobile & Web
Mobile & Web
Scope
Scope
End-to-end product design for mobile & web app
End-to-end product design for mobile & web app
Introduction
As electric mobility surges in Turkey, ChargeSquare is transforming how drivers power up their journeys. I led the design of a sleek mobile and web app that lets users discover, plan, and pay for charging—while keeping every station, price, and campaign at their fingertips.
As electric mobility surges in Turkey, ChargeSquare is transforming how drivers power up their journeys. I led the design of a sleek mobile and web app that lets users discover, plan, and pay for charging—while keeping every station, price, and campaign at their fingertips.
Responsibilities
Research, UX Strategy, UI Design, Prototyping, and Handoff
Team
Product Manager, 3 Developers, 2 Design Interns, QA Engineer
Focus
EV User Experience, Charging Ecosystem Integration, Seamless Payment & Route Optimization
Toola
Figma, Figjam, Lottie Files, Spline
Problem
EV charging should be simple — but fragmented apps, heavy onboarding, and unclear station quality make it painful.
Main Pain Points:
Too many apps to download
Every operator, every network — a separate app and account.
Long, fragile onboarding
Multi-step forms, identity and payment hurdles, repeated inputs.
High Task Failure Rates
Users abandon attempts because flows are long or error-prone.
Price comparison is impossible
With around 180 CPO in Turkey, the users find it impossible to compare prices and choose the most suitable for their budget.
Hard to follow new providers
The market is expanding rapidly, new charge operators always entering, very hard to follow all.
Station quality unknown
Which station is reliable? which one’s down? users can’t tell.
EV charging should be simple — but fragmented apps, heavy onboarding, and unclear station quality make it painful.
Main Pain Points:
Too many apps to download
Every operator, every network — a separate app and account.
Long, fragile onboarding
Multi-step forms, identity and payment hurdles, repeated inputs.
High Task Failure Rates
Users abandon attempts because flows are long or error-prone.
Price comparison is impossible
With around 180 CPO in Turkey, the users find it impossible to compare prices and choose the most suitable for their budget.
Hard to follow new providers
The market is expanding rapidly, new charge operators always entering, very hard to follow all.
Station quality unknown